About the Member

Kritika Lalchandani is the Founder and CEO of Apostrophe Communications, an integrated communications agency based in New Delhi. She ventured into entrepreneurship in 2017, bringing over 14 years of experience in the public relations industry. With a degree in Mass Communication and an impressive portfolio of over 100 high-profile brands, Ritika has established herself as a dynamic force in the fields of luxury, lifestyle, fashion, hospitality, design and culture, personal care, and consumer goods.

Her expertise spans a wide range of skills, including media and public relations, brand positioning, online and offline marketing campaigns, startup brand development, influencer and celebrity marketing, brand and product launches, and thought leadership. Ritika’s solution-oriented approach ensures that each communication strategy she develops is comprehensive, impactful, and tailored to achieve measurable results.